Creativity during COVID-19 — an Interview with Egie Subenlytiono from KAIN Creative Agency
The Frontier Brokers recently released The Value of Gender Lens Investing: Lessons Learnt Across the Entrepreneurial Ecosystem — an informational video featuring interviews from gender lens investing experts across a range of key sectors and countries.
This video was designed as a freely available learning tool to showcase a range of industry perspectives and practices, with interviewees represented across Indonesia and Australia. To achieve this, we worked with both a freelance, Australia-based videographer, Guy Duncan, and video production company Kain Creative Agency based in Jakarta, Indonesia. Travel restrictions as a result of COVID-19 meant that Kain Creative and the Frontier Brokers Network had to think innovatively about filming processes while prioritising the safety of our interviewees.
We spoke to Egie Subenlytiono, Kain Creative Agency’s strategist and commercial producer, about his experience filming and coordinating video production across multiple time zones, countries and languages, to create our dynamic video as a final product.
Please tell us about Kain Agency*
We are a creative production agency that helps brands and organizations to compete in the digital world through content marketing. KAIN stands for KArya INtegrasi. Karya = Work Integrasi = Integrated.
*Note: Kain Agency has been rebranded from Sky Creative during our filming process.
What kind of projects do you typically work on? Is this project different?
Most of the time we do commercial projects. However, this project was very different. This project had a social impact. Through this project we got to meet many kinds of people with different backgrounds, ranging from investors to small home-industry owners.
What was the filming process like for this project?
It was fun. We got to experience a lot of new things, like speaking to all kinds of people to hear about their journey.
This project also posed a challenge for us with the pandemic still happening in Indonesia. We had to think of a way to shoot and produce the video while still fully following the health protocols set by the government.
Aside from that, we also got to learn about the different perspectives of GLI and the impact that GLI has made, which made it all worth it.
Before filming for this video, what did you know about gender-inclusive financing?
Before the project, we hadn’t got the chance to learn about GLI. That’s why we were very excited when Good Return reached out to us about this project.
What’s the most interesting thing you have learned about gender-inclusive financing through this project?
Through this project, we became more aware how big of an impact Gender-inclusive financing could have. We learned that Gender-inclusive financing does not only apply to big financing companies, but also to the smaller ones. Gender-inclusive financing opens up a whole new opportunity, which in turn benefits all people, including us.
What was the highlight of working on this project?
As supporters of gender equality, we were very grateful that we can take part in this project. This project was very insightful and helped us become more aware of gender-inclusivity. We were also very lucky to have worked alongside people who are very helpful and passionate towards this project. We hope that there will be more organizations and companies focusing on GLI in the future.
Special thanks to Kain Creative Agency, and Guy Duncan Videography, in addition to our interviewees and network members, for their hard work on bringing the vision for our learning tool to life!
You can find Kain Creative Agency on LinkedIn here: https://www.linkedin.com/company/kain-agency/
More information on the Frontier Brokers Network can be found on our website: https://www.scalingfrontierinnovation.org/initiatives/brokers/
Or follow us on LinkedIn at: https://www.linkedin.com/company/frontier-brokers-network/
